Most organizations don’t have a technology problem. They have a clarity problem.
They know things are changing. They’re not sure what to do first, who to trust, or whether the solutions being pitched to them are the right ones. They’ve sat through enough vendor presentations to be skeptical, but not enough to know what they’re missing.
That’s where I come in.
I’ve spent 30 years inside media — one of the fastest-moving, most disruptive industries of the last two decades. I built the digital operation at WABC-TV in New York from the ground up, grew the audience from 13.6 million to 43.3 million annual visits, launched a 24/7 streaming channel, and ran a social media presence that leads every competitor in the nation’s largest market. I’ve navigated every wave of change this industry has thrown at us — search, social, mobile, streaming, AI — and made real decisions with real consequences along the way.
I’m not here to sell you a platform, a framework, or a retainer you don’t need. I’m here to help you think clearly about hard problems and figure out the right path forward for your specific situation.
Where I Can Help
Digital Audience Strategy
Building real, sustainable audience growth. Not follower counts — actual users who find you, trust you, and come back.
Social Media Strategy
What to do on which platforms, why, and how to build an operation behind it that doesn’t burn out your team.
Video & Content Production
How to create content that works across platforms and build the workflow to produce it consistently.
Streaming & Connected TV
Whether it’s right for you, what it really costs, and how to build it in a way that generates value rather than just overhead.
AI Integration
Practical guidance on where AI creates real leverage in your content and communications — and honest perspective on where it doesn’t.
Digital Transformation
For organizations that know they need to change but aren’t sure where to start or how to bring people with them.
If you’re navigating something complex, facing a decision you’re not sure how to make, or trying to cut through the noise around digital, social, streaming, or AI — let’s talk. The first conversation is free. I’ll tell you what I think, including if someone else is better positioned to help you.
[ Get in touch → ]