One of the most famous viral videos of all-time is “Charlie bit my finger” with 870M views, and that video and other early videos helped create an atmosphere of “I want to go viral”
So what does that mean anyway – going viral? Is it 100,000 views, 5 million of 870 million? There’s no hard and fast definition.
A video can get a million views because a brand paid to have it places on various sites, so if the video is seeded with paid support and emails and other means is it truly viral?
There is a certain mindset that failing to go viral means your social media campaign is a failure, and I don’t buy into that nonsense.
“Going viral” misses the point of brand messaging which is reaching the right audience and building a relationship with them by producing content that is useful and actionable for them. I can buy and spend and clickbait my way to a million views, but how many watch beyond 10 seconds and how many took action in a positive way towards my brand?
Every video you create is not a one-time shot at going viral, but an investment in a long-term relationship with your customers.
Bob's World 