television
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Late-Night TV’s Crisis: Adapting to Audience Changes
CBS pulled the plug on The Late Show, but the real story isn’t politics—it’s a failure to follow the audience into the digital age. Some people on social media think The Late Show was canceled because of Trump. He’s celebrating on Truth Social, but it’s doubtful he had anything to do with it. The more…
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The Media Industry is not dead
This New York Times article about how the media industry is losing its future is pretty doom and gloom, but I’d counter that media industry revenue continues to grow and hit all-time highs year after year. It’s certainly more competitive than ever, but I’d rather have an industry with a wealth of opportunities than one…
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The ABC Solution
A successful digital video is one that captures the audience’s attention, delivers brand value to that audience, and calls upon the viewer to act.
Bob's World 