Digital Media
-
Late-Night TV’s Crisis: Adapting to Audience Changes
CBS pulled the plug on The Late Show, but the real story isn’t politics—it’s a failure to follow the audience into the digital age. Some people on social media think The Late Show was canceled because of Trump. He’s celebrating on Truth Social, but it’s doubtful he had anything to do with it. The more…
-
Is going viral my goal?
One of the most famous viral videos of all-time is “Charlie bit my finger” with 870M views, and that video and other early videos helped create an atmosphere of “I want to go viral” So what does that mean anyway – going viral? Is it 100,000 views, 5 million of 870 million? There’s no hard…
-
The ABC Solution
A successful digital video is one that captures the audience’s attention, delivers brand value to that audience, and calls upon the viewer to act.
Bob's World 